How to Increase E-Commerce Sales During Christmas & New Year Season (Proven Strategies)

The holiday season isn’t just busy — it’s emotional, festive, and full of excitement. Every year, customers look forward to Christmas and New Year shopping, whether it’s buying gifts for family, decorating their home, or treating themselves. And if you run an online store, this is your moment.

But there’s a catch: every online brand is trying to capture the same attention. So how do you stand out, get noticed, and convert holiday browsers into buyers?

Let’s talk about simple, practical, real-world strategies that work — especially for Shopify and e-commerce stores. These are approaches many Ecommerce Experts use to help brands grow during the holiday rush.

Why Holiday Shopping Feels Different

Holiday shoppers don’t behave like regular shoppers. They aren’t just looking for products; they’re looking for meaning — something thoughtful, something memorable. They search for the best gift ideas, they compare a lot, and small things like free wrapping or quick delivery can change their buying decision.

People want:

• Easy shopping
• Fast delivery
• Attractive deals
• Trustworthy stores
• Nice packaging
• Gift options

If your store feels festive, warm, and easy to shop from, you instantly get an edge.

Start With Your Store — Make It Holiday Ready

A store that feels festive automatically feels welcoming. Think about walking into a decorated physical shop — it just feels better.

So, begin with your website.

Add some Christmas & New Year elements — not overdone, just enough to create the vibe. A festive hero banner, a warm greeting like “Holiday Sale is Live,” and subtle colors can make a huge difference.

Next, check your website performance. During holidays, users are impatient. If pages take long to load or your checkout feels slow, you will lose buyers. Optimize images, check your mobile view, simplify the menu, and keep checkout steps minimal.

Also, don’t forget trust. Display reviews, return policy, delivery timeline, and secure payment icons clearly. Holiday shoppers want quick reassurance before hitting “buy.”

Holiday Gift Bundles Work Really Well

One of the easiest ways to boost sales is by offering gift bundles for online stores. People love ready-made gifting options — they save time and look special.

Try creating themed bundles like:

• Christmas gifting combo
• Self-care holiday box
• Family festive bundle
• Kids Christmas surprise set
• Couple Christmas set

Add a festive touch — gift wrapping, little notes, ribbons, holiday tags. These small moments of delight matter a lot.

The good thing? Bundles also help increase your order value without making customers feel pushed.

Don’t Just Discount — Add Holiday Value

Everyone runs discounts during Christmas. Instead of only lowering prices, offer value:

• Free gift wrapping
• Holiday greeting cards
• A surprise mini-gift
• Combo pricing
• Free shipping above a certain limit

This creates a positive emotional response rather than “just another sale.”

For example, "Buy 2 gifts & get a free holiday card pack" feels thoughtful. And it motivates customers to add more to their cart.

Market Like It's a Celebration, Not Just a Sale

Holiday marketing works best when you sound warm and human — not like you're shouting “Buy now!” all day.

Create excitement with warm festive language, cozy visuals, and storytelling. Share videos of wrapping gifts, packing orders, or your team working happily. People love seeing the brand side of a festive season.

Use social media like Instagram Reels, TikTok videos, and stories to show holiday-themed content. Gift ideas, outfit ideas, product styling — these formats do great.

And yes, email still works wonderfully during holidays. Send simple, friendly messages like:

• Early bird sale announcement
• Gift ideas email
• Last-minute shopping reminders
• “Sale ending soon” countdown emails

Little nudges bring real conversions.

Bring in Organic Traffic With Holiday SEO

Thousands of people search for Christmas gift ideas every day in December. So don’t miss the chance to capture them through content.

Write simple blog posts around:

• Christmas gift ideas for loved ones
• Best affordable gifts online
• How to decorate your home for Christmas
• Last-minute gift guide

Use festive keywords naturally in your content, like:

• Christmas ecommerce marketing
• festive marketing strategies
• How to get more e-commerce sales
• “gift ideas for Christmas online”
• How to get more sales on Shopify during Christmas

This brings organic traffic without sounding like you're forcing keywords everywhere.

Fast Delivery = Happy Holiday Buyers

Nothing stresses customers out like not knowing if their order will arrive on time. Highlight your delivery timelines clearly. If possible, offer express shipping or priority delivery options.

Also, keep your return policy simple and friendly. If customers feel safe about exchanging or returning, they’re more likely to purchase.

A small banner like “Order before Dec 20 for guaranteed Christmas delivery” works wonders.

Treat Support Like a Sales Tool

During holidays, customers ask more questions:

• Will this arrive by Christmas?
• Can I add a gift message?
• Do you have gift wrapping?
• What if I need to exchange?

Fast replies = trust + conversions.

Use WhatsApp chat, live chat, or quick email replies. A friendly tone matters a lot — kindness feels more valuable during festivals.

Recover People Who Almost Bought

Not every visitor buys on their first visit — especially during holidays when they compare options. So, follow-ups matter.

Send gentle cart reminder messages. A polite, warm approach works better than an aggressive push:

“Your Christmas gift is waiting ✨
Don’t forget to grab it before it sells out.”

Offer a small incentive if needed — maybe free shipping or a small add-on gift. A “little push” often brings them back.

Boost Order Value With Smart Suggestions

When buyers are already in a festive mood, they don’t mind adding a little extra if it feels useful. Suggest holiday add-ons like:

• Festive greeting cards
• Gift bag
• Matching product or accessory
• Holiday edition add-on

Don't force — just recommend gently. Helpful suggestions feel like customer service, not selling.

Show Real Customer Moments

Holiday shopping is emotional, so real customer posts matter a lot. Encourage customers to share gift unboxing, their decorated space, or how they used your product.

Post those moments on your website and social media. Real faces bring real trust. It’s the most natural marketing there is.

Work With Influencers Who Feel Real

Micro-influencers do wonders during festive periods. They feel relatable and trustworthy. Instead of asking them to “announce a sale,” let them share how your product fits into holiday life. Authenticity beats hard advertising.

Keep Watching and Improving

The festive season moves fast. Track what’s working — ads, emails, bundle offers, product pages. Make small improvements. Try new creatives, adjust headlines, and improve your landing pages based on behavior. Even tiny changes can bring big results during a peak shopping phase.

Final Message

Christmas and New Year aren’t just about selling. They are about emotion, warmth, surprises, and celebration. If your brand reflects that spirit — through products, communication, support, packaging, and experience — customers will remember you, return, and recommend you.

Focus on making shopping joyful. Sales will follow naturally.

And suppose you ever need professional help setting up festive campaigns, improving your Shopify store, or growing sales. In that case, the team at 99 Ecommerce Experts is there to support you with real experience and proven e-commerce growth strategies.

Wishing you a profitable, joyful, and festive shopping season. 🎄✨