BFCM 2025: Top Marketing Strategies to Grow Your E-commerce Store

Black Friday Cyber Monday (BFCM 2025) is coming up fast, and if you’ve got an online store, it’s your moment to shine. Last year, shoppers spent a jaw-dropping $241 billion during this shopping frenzy, and trust me, it’s not just a weekend—it’s your chance to make bank.

The hard part? Cutting through the noise to grab customers’ attention and keep them coming back.

At 99 Ecommerce, we’ve helped tons of businesses crush BFCM, and we’re spilling our best tips here. This guide covers the top BFCM 2025 marketing strategies to ramp up your sales and make your brand the one everyone’s talking about.

We’ve sprinkled in high-search volume keywords like Black Friday deals 2025 and answered questions like how do I boost my ecommerce sales during BFCM to help you nail your plan.

Let’s get to it and make this BFCM your biggest win yet!

Why BFCM 2025 Is Your Store’s Big Moment

BFCM 2025 starts with Black Friday on November 28 and ends with Cyber Monday on December 1. These aren’t just days for deals—they’re when customers, especially the 60% shopping on their phones, go wild for discounts.

It’s your shot to bring in new faces, clear out stock, and boost your revenue big time.

But here’s the deal: every other store is gunning for the same customers. To stand out, you need a plan that’s smart, creative, and gets results. Let’s break down how to make that happen.

1. Start Planning Now to Avoid the Last-Minute Scramble

An illustration for 'Start Planning Now to Avoid the Last-Minute Scramble' featuring a person using a laptop with a large calendar, another holding a giant pencil to mark it, and a third with a clock. A plant and checkmarks add detail, with festive dots and waves in the background.

Question Answered: When should I start planning for BFCM 2025?

Don’t sleep on this. The best ecommerce folks kick off their BFCM prep in September or early October. Getting a head start means you’re ready to roll when the big weekend hits, without pulling your hair out.

Here’s how to stay ahead of the game:

Check Last Year’s Numbers: Look back at BFCM 2024. What sold like crazy? Did email, social media, or search ads bring in the most clicks? Tools like Shopify Analytics or Google Analytics can show you what worked and what flopped.
Know What You Want: Figure out your goals. Are you trying to sell more per order, clear out old inventory, or grow your email list? Clear goals keep you on track.
Spread Your Budget: Don’t dump all your cash into one place. Mix it up with paid ads, emails, and social media posts. Maybe even team up with an influencer to get more eyes on your store.
Plan Your Posts: Start hyping up BFCM sales in October. Make a schedule for social media posts, blog content, and email marketing. Drop teasers like Big deals dropping soon! to get people excited.

At 99 Ecommerce, we build custom plans and use data to make your BFCM prep easy and effective.

2. Get Your Website Ready for the Big Rush

An illustration for 'Get Your Website Ready for the Big Rush' showing two people working on a large website interface. One uses a wrench to adjust it, while the other sits with a laptop. Icons of a key, gears, and a server are included, with abstract shapes and dots in the background.

Question Answered: How do I optimize my e-commerce website for BFCM 2025?

Imagine someone hitting your site during BFCM, only to leave because it’s slow or the checkout’s a pain. That’s cash slipping through your fingers. Your site needs to be fast, simple, and ready for a ton of visitors.

Here’s how to make your site a shopper’s dream:

Make It Fast: A site that loads in 3 seconds or less keeps people happy. Try shrinking images, using a Content Delivery Network (CDN), or cleaning up clunky code. Speeding up by just one second can boost sales by up to 15%.
Easy Checkout: Nobody wants a complicated checkout. Offer options like PayPal, Apple Pay, or Buy Now Pay Later (BNPL). A one-page checkout cuts down on people ditching their carts.
Nail the Mobile Experience: Most shoppers are on their phones, so your site better look great and work smoothly on mobile. Big buttons, simple menus—make it a breeze to shop.
Prep for Crowds: BFCM brings a flood of visitors. Test your site to make sure it won’t crash, and use tools like Searchanise to help shoppers find stuff fast.

3. Rock Your Email Game

Question Answered: How can I use email marketing effectively for BFCM 2025?

Email is like your direct line to customers during BFCM. It’s personal, it’s effective, and it’s perfect for shouting about your deals.

Tips to make your emails pop:

Know Your Audience: Split your email list into groups—like regular buyers or one-time shoppers. Sending emails that feel personal gets more opens and clicks.
Add a Countdown: Throw in a timer to show when your deal ends. It’s like saying, “Hurry up, this won’t last!” and gets people moving.
Give VIP Access: Let your loyal customers or subscribers snag BFCM deals early. It makes them feel special and gets more people to sign up.
Keep Nudging: Send a few reminder emails as BFCM gets closer to keep your deals on their radar.

At 99 Ecommerce, we create email campaigns that pull in traffic and sales, making your BFCM easier than ever.

4. Use Social Media to Build Hype

Question Answered: How do I incorporate social media into my BFCM marketing strategy?

Social media is your chance to get loud about BFCM and reach a ton of people.

How to make it work:

Start Early: Post teasers in October—think cool graphics, countdowns, or fun stories to get people pumped.
Get Customers Involved: Ask shoppers to share pics or reviews of your products. It’s real, it’s relatable, and it builds trust.
Link Up with Influencers: Work with influencers to spread the word about your BFCM deals. Their fans are often ready to shop.
Go Live: Try a live shopping event on Instagram or Facebook. It’s fun, it’s urgent, and it gets people buying right then and there.

5. Spend Smart on Ads

An illustration for 'Spend Smart on Ads' featuring a person emerging from a laptop, holding a megaphone and gesturing confidently. Surrounded by gears, a magnet, and lightning bolts, with a search bar and abstract shapes like dots and waves in the background.

Question Answered: What role does paid advertising play during BFCM 2025?

Ads can put your store in front of the right people when they’re ready to shop during BFCM.

Smart ways to use ads:

Facebook and Instagram Ads: These let you target people based on what they like or how they shop, so your ads hit the right crowd.
Remind Browsers: Use retargeting ads to nudge people who visited but didn’t buy. It’s like saying, Hey, you forgot something!
Google Shopping Ads: These pop up when people search for stuff you sell, catching shoppers who are ready to spend.

6. Create Deals That Spark Action

Question Answered: How do I create urgency during BFCM?

Nothing gets shoppers moving like a deal that’s about to disappear. Limited-time offers make people act fast.

Ideas to light a fire:

Flash Sales: Slash prices on certain items for a few hours. Add a countdown timer to push people to buy now.
Bundle Up: Offer a discount when people buy a few items together. It’s a win-win—they save, you sell more.
Throw in Freebies: Give a small gift for orders over a certain amount. It’s a great way to get bigger orders.

Let’s Make BFCM 2025 Your Best Yet

Getting ready for BFCM 2025 isn’t just about having a plan—it’s about making your store the one people can’t stop talking about. With a little prep, some creative flair, and the right moves, you can turn this weekend into a sales explosion.

At 99 Ecommerce, we’re all about helping you nail BFCM with strategies that fit your business. From emails to SEO, we’ve got tools to make it easy.

Don’t let this chance slip away—start planning now, try these top BFCM 2025 marketing strategies, and let’s make this holiday season a total win for your store!

So, how pumped are you for BFCM? Let’s make it happen!